The Scale

Join Alicia Soulier, CEO & Founder of SalonScale, as she journeys back through her path to becoming a multi-million dollar tech founder. Follow her story from her early days as stylist to owning a multi-awarding winning Salon and then founding a tech company with absolutely no knowledge of the tech industry or being a founder. Learn how Alicia built her company from the ground up, from how she grew her team and how she raised millions of dollars in investment funding. As well as the importance of the right mentors, capturing an idea at the right moment and learning to trust your gut, as well as your head and your heart.

The Scale is an auto-biography and an entrepreneur guide for all the budding female founders out there. It’s a kick-up the backside for anyone who doesn’t think they can do it too. Full of advice, real-life anecdotes and truth-bombs from the founder who found her calling in the place she least expected it.